This article was updated at 11:30 a.m. on May 2.
A short distance from the new Silver Line Wiehle Metro stop, in a nondescript office park, a behemoth of a building is going up. Now just an outside shell, by early fall, when it is expected to be complete, the two-story structure — “Life Time Athletic Reston” — with more than 114,000 square feet of space, will become Life Time Fitness Inc.’s 13th “diamond” level facility nationwide and the first in this region.
The Minnesota-based company’s premier designation, a diamond club, said Natalie Bushaw, Life Time’s director of public relations, offers a luxury, “resort-like” experience with “higher-level” amenities such as a sauna on the indoor pool deck; two outdoor pools, including one with a waterslide; two full-size basketball courts; a spa and salon, café; and more than 400 pieces of state-of-the-art cardio and resistance-training equipment.
In addition to a wide variety of fitness programs, among the Reston club’s diamond-level offerings will be a February boot camp in Mexico; twice-a-month, Saturday night childcare so parents can plan date nights; specialized clubs featuring fitness activities such as running and biking; and a Kids Academy in which youngsters will participate in their own programs — including yoga, swimming, even Spanish lessons — while parents work out or leave to do errands.
The Kids Academy is a pilot program that Life Time has initiated at only two other clubs.
A goal, Bushaw said, is to make the Reston club a “third home, after your home-home and work-home.”
Life Time’s 107th club (106 in the United States and one in Canada), Bushaw suggested it was Reston’s strong sense of community and family-orientation as well as its strong economic base that persuaded Life Time to build a diamond facility in Reston. “We needed to go into a community that could handle that balance,” she said.
Joining Bushaw and a number of other Life Time Fitness executives at an informational preview and reception April 24 at Reston’s Hidden Creek Country Club was Jeffrey Zwiefel, Life Time’s executive vice president of club operations.
Noting that Life Time is a 20-year-old, $1.3 billion company traded on the N.Y. Stock Exchange, Zwiefel pointed out that when Life Time studied Reston as a possible diamond location, it found “a tremendous synergy.”
He said, “We are looking for people shopping for the best, not shopping for the best price … not the person looking to pinch pennies. … We believe this is the perfect community.”
Lorenda Abbott, member engagement manager for the Reston club, said Life Time’s diamond membership fees are $140 a month for a single and $220 a month for a couple. Fees for families depend on how many active members there will be.
Besides bringing a deluxe fitness experience to Reston, Life Time also is bringing jobs, said Jess Elmquist, the company’s senior vice president of human resources and training.
Hiring locally, Elmquist said, “we plan to hire heavily within commuting range.”
The Reston club, he said, will have more than 240 full- and part-time staff members in all program areas. Life Time, he said, also will be offering a number of summer positions “in a great positive environment” for college and high school students.
In the first phase of its hiring, currently Life Time is in the process of hiring 18 different types of managers.
Describing the new Reston facility as the “jewel in our crown,” Elmquist said, “We will be an exciting economic driver and a great social experience for the community.”
Reston, he said, is a “core community we can serve like nobody else. … It has the demographic we seek out.”
Already working on site selling memberships, Abbott said she began signing up “founding members” in April.
“We have people saying ‘We want it to be open today,’” Abbott said, explaining founding member perks such as special gear, extra Life Time “bucks” to invest in fitness services, priority registration, complimentary, individualized “health score” analyses and an invitation to a VIP founding members night.
Life Time Athletic Reston’s preview center is now open at 1757 Business Center Drive. Its hours are 8 a.m.-8 p.m. Monday-Friday, 9 a.m.-6 p.m. Saturday and 10 a.m.-5 p.m. Sunday.
“If you come to the site, you can see the size of the building and what we’re working on inside. Come, and see the wow factors,” Abbott said.
“What you see in Reston will truly blow you away,” Zwiefel said.
This article was updated to reflected a change in operating hours of Life Time Athletic Reston’s preview center.